Goldilocks recognizes the traditional Filipino family values of love, care, excellence, thoughtfulness, and above all, community. From its simple, 10-person workforce in 1966, Goldilocks now has a strong international presence and thousands of employees in its hundreds of locations worldwide, with plans to expand even further in the near future. We want to provide Filipino meals around the world for all occasions.”Ĭlarita and Milagros’ original vision of serving the community became a reality when sales sky- rocketed by the new millennium. “We sell a wide range of delicious desserts, snack foods, and quality breads. Ortiz-Luis, a Goldilocks managing store director and Group retail president, told the Asian Journal. Our number one goal is to make an established bakeshop presence to the community, to serve our family,” Louie C. In 2006, Clarmil also received the Platinum Audit Award for achieving the highest score in Good Manufacturing Practices/Food Safety Audit as the only Filipino-owned firm, showing the business’ commitment to not only delighting its customers, but also ensuring their safety. They began to centralize production using cake and bread production plants, and even started toll-manufacturing fresh and frozen products for mainstream supermarkets and warehouse stores. To better serve its growing customers worldwide, Clarita and Milagros established the Clarmil Manufacturing Corporation, the production arm of Goldilocks-USA, to help make and deliver goods to its many US locations. In the Philippines, the demand has grown for Goldilocks’ bakery and baked goods, while in the US, both Filipinos and non-Filipinos often come together to share a meal in one of Goldilocks’ many family restaurants. ![]() Other Asian countries such as Thailand and Singapore, as well as big retailers like Costco and Safeway, have sold Goldilocks products in their markets. Today, as a service to the thriving Filipino community overseas, there are over 400 full-service stores in the Philippines, 12 in California, and three in Vancouver, Canada. The brand became known for its wide range of Filipino desserts, snacks, and breads, as well as its “turo-turo” self-serve style of traditional Filipino foods. ![]() More stores were opened later in Northern California, throughout San Francisco and San Jose, and a location in Las Vegas. Goldilocks made its debut in the US in 1976, with the first opening in Los Angeles. Everything was made from the family’s home kitchen and products were sold out every day. As the franchising system grew and began to thrive in the Philippines, hundreds of Goldilocks stores were opened throughout Metro Manila to serve more customers, as people were becoming familiar with the Goldilocks name. Nicknamed “The Two Moms,” the sisters were known for their ambitious work ethic and special homemade recipes-especially for their fabulous cakes and tasty pastries, which became quickly known in the community.įollowing their dreams of starting a business, the sisters opened up a small bakeshop along the Pasong Tamo Street in Makati, Philippines, which quickly gained attention from both the locals and visitors. ![]() In 1966, two close half-Filipino/Chinese sisters, Milagros Yee and Clarita Go, and their sister-in-law, Doris, were baking sweets in their humble Makati City apartment to provide for hospital patients and family friends, who were their first dedicated customers. ![]() The story of Goldilocks began where most fairy tales start: with family.
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